Brand Guide
Freed of London
Freed of London is a heritage maker known for pointe shoes that are still crafted largely by hand. Each shoe carries a small symbol on the sole that identifies the individual maker who shaped it, which lets dancers reorder from the same craftsperson. That handmade tradition has made Freed a familiar name in professional dressing rooms around the world.
Fast facts
- Founded
- 1929
- Origin
- United Kingdom (London)
- Known models
- Classic, Studios, Studio Professional
Which feet Freed of London tends to suit
Because Freed offers many maker options and custom fittings, dancers with a range of foot shapes can often find a good match. The traditional models tend to suit dancers who like a softer, quieter shoe and value a personalized fit over a fully standardized one.
Who wears Freed of London
Freed has a long association with major classical companies in the United Kingdom, and it is widely known for its links to The Royal Ballet.
What dancers say
Dancers often praise Freed for its handmade feel, quiet landings, and the ability to reorder from a specific maker for consistency. Common critiques are that the softer construction can break down relatively quickly and that maker-to-maker variation means fittings take patience. Many advanced dancers feel the tradeoff is worth it once they find their maker.
Read our full in-depth guide to Freed of London →
Finding your fit
No brand is right for every foot, so the most important step is a proper pointe shoe fitting. Use this guide to know what to ask for, then let a fitter match the model to your foot. Our complete pointe shoe fitting guide walks through the whole process.
Good to know
Frequently Asked Questions
What is the maker's mark on Freed shoes?
Each traditional Freed pointe shoe is finished by a specific craftsperson, and a small symbol on the sole identifies that maker so dancers can reorder shoes made in the same style.
Are Freed pointe shoes only for professionals?
No. While Freed is popular with professional companies, students and pre-professional dancers also wear the brand, and fittings help match the shoe to the dancer's level and needs.
When was Freed of London founded?
Freed of London was founded in 1929.
What foot types do Freed of London pointe shoes suit?
Because Freed offers many maker options and custom fittings, dancers with a range of foot shapes can often find a good match. The traditional models tend to suit dancers who like a softer, quieter shoe and value a personalized fit over a fully standardized one.