Brand Comparison

Bloch vs Freed of London

Bloch and Freed of London both carry long shoemaking histories but feel different on foot. Bloch offers a big catalog blending traditional and modern materials. Freed is handmade, softer and quieter, with a strong Royal Ballet connection.

Bloch Freed of London
Origin Australia (founded in Sydney) United Kingdom (London)
Founded 1932 1929
Known models Serenade, Balance European, Heritage, Alpha, Axione Classic, Studios, Studio Professional

The key difference

The core difference is construction and consistency: Bloch gives you many options to fine-tune, while Freed's handmade, softer build offers a distinctive feel that can break down faster.

Which one to pick

Bloch

Lean Bloch if you want a wide catalog and consistent availability to dial in shape and strength.

Visit Bloch →

Freed of London

Lean Freed of London if you want a soft, quiet, handmade shoe and like the maker's-mark reorder system.

Visit Freed of London →

Bottom line

Bloch is the easier brand to experiment across, while Freed asks for more patience in fitting but rewards you with that signature soft feel. Which wins depends entirely on your foot, so get fitted in both.

Finding your fit

No comparison beats trying both on. Use this as a shortlist, then let a fitter match the model to your foot. Our complete pointe shoe fitting guide walks through the whole process, and you can read the full brand guides for Bloch and Freed of London.

Good to know

Frequently Asked Questions

Is Freed quieter than Bloch?

Freed is known as a softer, quieter shoe, which some dancers prefer. That softer construction can also break down faster, so weigh feel against longevity with your fitter.

Which is easier to get a consistent fit from?

Bloch's large, varied catalog makes it easy to compare shapes and strengths. Freed's maker-to-maker variation means fittings take patience, though its maker's mark lets you reorder consistently once you find a match.

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